Cultural Imperialism

http://youtu.be/fmXUmdrhAIk

received reading and oppositional reading

Critical Pedagogies in Korea: Freire: What is the story? Who tells the story? What names do we use? The Dialectic Oppressor  -- Oppressed  Theory  --  Practice ...


Received reading of this ad. 
 what is the ideal audience?
 Adults who want to improve English proficiency, especially business men who need English to expand their career. 
 what are they supposed to see? 
 They supposed to see the slogan"better than Native", which means this is an amazing English program that will really help them to improve their English.If they take the course their English even will be "BETTER THAN NATIVE". From the picture, they can see a non-native English speaker is pulling a native English speaker; the image empowers the audience and give them desire to learn the English program and get this kind of power "Better than NATIVE". 
 Oppositional reading 
 1. Who will be the target audience? The image of men will distance women ad readers.Nowadays, career women play an important role at the workplace. This kind of image distance will lose potential women students. 
 2. "BETTER THAN NATIVE"? Will the students really be "better than native" after attending the program? Why should the standard be "better than native"? Most of the second language learners have the feeling that it's impossible to be "better than native", even cannot be "as good as native". This slogan will mislead the ad readers even give them the feeling of unreal, which will lose potential students. "Better than native"? What's that really mean here? From which aspect that "better than native"? The language four skills? which skill? "Better than native" means English is very good? Why is this the goal for English learners to achieve? Obviously too difficult to achieve, probably will scare potential students to run away.

Some suggestions for Pedagogy Class

Maybe I am still an “old fashion” student, I prefer to hear more lecture. As a second language student study in English, I don’t feel confident about what I have understood from reading the article. I am not looking for some “standard” answers for the reading; however, I will feel more comfortable if we have some guide reading questions. Sometimes when the time up for the class, it feels like that we haven’t finish talking about the reading material. In this situation, some reading questions could be given as the conclusion for the class that will make the class more clear. When we have discussion in the class, many ideas comes out that made me realized that I was lack of background information about that idea. Therefore, I think some guide reading questions may help us so more preparation for the class especially the background information.